Among the most popular social media platforms, Facebook and Instagram are wildly popular among young people. The next generation of social media users is the Gen Z, which is growing up surrounded by technology and apps. Although they embrace technology, Gen Z is skeptical about how big companies use their data. These concerns lead Gen Z to reject marketing efforts based on their online footprint. But what about their fears regarding social media. Here are three key trends that you need to be aware of.
TikTok
Although Instagram and Snapchat are the most used social networks among Gen Zers today, TikTok is rapidly closing the gap. TikTok, although not yet a household name in America, is rapidly catching up with Snapchat. While Instagram, Pinterest, Reddit and Twitter have large followings as well, Instagram will continue to be the most popular platform as Generation Z grows older. These other apps, in addition to TikTok will continue to grow but in different ways.
Whether TikTok is here to stay or spontaneously combust, brands need to focus on connecting with their Gen Z consumers. TikTok connects brands with the next generation of customers by creating videos that tell a tale. This app has attracted so much attention that 97% of Gen Z respondents stated they have at least one account on social media. TikTok users have a higher likelihood to interact with brands via their videos.
Facebook
The use of Facebook is beginning to decline with the rise of the younger generation. Gen Zers use social networks to find entertainment and news. Gen Zers are keen to update statuses and interact with their friends. Gen Zers may still be interested in Facebook, but they are now more focused on visual platforms like Instagram or Snapchat. This is great news to companies looking to reach younger generations and build their brands. Below are a few trends to keep in mind for marketers.
The most popular social media platform, Facebook, has 2.38 billion monthly active users. Compared to other demographic groups, Gen Z uses Facebook less than any other age group. According to a study, 30% Gen Z respondents said that Facebook was not relevant to their culture. This means that Facebook may not be an effective tool to reach this age group. Facebook has many opportunities for marketers, brands and other stakeholders to connect with Gen Z.
YouTube
Generation Z uses YouTube to escape the everyday grind and stress. Gen Z considers watching YouTube videos to be like watching the TV and witnessing the drama unfold in real-time. Gen Z may feel anxious or depressed from this social media. So they seek out upbeat videos by Generation Zers. Reels and TikToks allow you to live vicariously through others.
Gen Z is a big fan of Netflix and YouTube. Although the majority of content is generated by users, many are also created by influencers. This video is easier to relate to Generation Z viewers and generates more interaction from them. David Dobrik, for example, has over 7 million views and over 4000 comments on a Nerf video. These viewers are influenced and can buy merchandise from these videos without ever leaving YouTube.
Instagram
While millennials are the most active Facebook users (and they're still the most active), Gen Z is preferring Instagram. According to Business Insider's survey, 65% of Gen Z use Instagram daily, while 34% of millennials do so. This gap proves that Gen Z prefers Instagram over Facebook, which is losing over 15 million users per year. Facebook isn’t dead, however; it has lost just 25% of its users during the last two-years.
Marketing to Gen-Z is important because they value visually appealing accounts more than those that have curated content. Brands should ensure consistency across social media platforms in terms of visuals. Later offers a free Visual Planner that helps brands plan their Instagram aesthetic. Similarly, Gen-Z users don't want unrealistic ads or idealized models; they want real people discussing their products. Brands must show real people using their products.
FAQ
Why do I need to have a Content Marketing Strategy. Why send emails and post updates on social media?
There are two main reasons why you might not want to use a Content Marketing Strategy.
-
You may think that social media posts or email marketing is enough to get people talking.
-
This type of content might not be practical if you haven’t yet tried social media posting or email marketing.
Both of these assumptions are wrong.
Email marketing and social media posts are great ways to connect with prospects and customers. However, they aren't enough by themselves.
Your goals can't be achieved by an email campaign. It should be part of a larger strategy. You can't rely on social media to help you reach your goals. These posts should be part of a larger plan.
This is where a Content Marketing Strategy can help. A Content Marketing Strategy is a plan that sets clear goals for each piece. This will allow you to manage the entire content creation process.
This will allow you to focus more on the essentials of running your business like growing your audience or increasing conversion rates.
Even though Content Marketing Strategy has many benefits, it doesn’t make it easy.
A strategy can make all the difference.
How does Content Marketing work?
Your site is visited by someone who is looking for something. Great if they find what they are looking for. If they don't, they'll move on to the next provider. Content marketing allows you to create valuable and useful information that solves problems and answers questions. This content is easily accessible across all channels (email, social media, etc.). You can use this content across all platforms (social media, email, etc.) so that people always have access.
Are you a SEO expert for Content Marketing? Yes!
SEO experts understand how search engines like Google rank pages. They can also help you choose the right keywords to optimize your page.
Why would you need a content strategy in marketing?
Content marketing isn't just about producing quality content. Instead, it's about engaging with people on an emotional level, helping them solve problems, and building relationships. This requires a deep understanding of how people act online.
This is exactly what Content Marketing Strategy is all about. Content Marketing Strategy can help you to understand your customers and best engage them.
It also helps you improve your conversion rates to increase your profits.
You might be asking yourself why you would invest in a Content Marketing Strategy, when so many options are available.
Content marketing strategy is more effective than any other form of marketing.
A well-executed Content Marketing Strategy will help you build brand awareness and sell products.
What platform is best for content marketing?
There are lots of different platforms available today. Each one comes with its pros and con. Here are some options that are popular:
-
WordPress - Simple to setup and manage. Great community of users.
-
Wix – It's easier than WordPress to setup and maintain. No technical knowledge is required.
-
Squarespace - The best option for people who have a website.
-
Blogger – Free blogging service
-
Medium - A place where writers can share their work.
-
Instagram - An image-based platform.
-
LinkedIn - A networking tool.
-
Facebook - A social network.
-
YouTube - Video sharing platform.
-
Pinterest - Image-based platform.
-
Google Analytics: Track visitor behavior.
-
Hubspot – Email marketing software.
-
MailChimp – Email marketing software.
How can content marketing strategies be effective?
Before you can create a content marketing strategy, it is important to first decide what content type you want. Next, you need to identify who your target market are and how they use Internet. Next, choose the best channels to reach your target audience. Next, find the right keywords and create compelling copy to promote each piece of content.
What is strategic Content Marketing?
Content Marketing is about creating and sharing valuable content across multiple channels. It is all about giving people what you want. The best companies are those that get this.
Strategic Content Marketing gives you the ability to provide exactly what your clients need at precisely the right time.
Knowing what people care most about is key. Listening carefully can help you understand their thoughts and feelings. It is important to provide high-quality content that solves their problems and answers their questions. This builds loyalty and trust. It also ensures you are available to them when they have a need for your product or services.
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
External Links
How To
How do I get started with content marketing?
Companies can reach potential customers online using content marketing. It helps you connect with prospective clients by providing helpful information on products and services.
Content marketing fosters trust among visitors, which in turn increases brand loyalty and results in higher sales conversions.
To get started, you can create a blog. Blogs are easy to use and allow you post new articles frequently.
This allows people to return to what you have written often. For example, you can make use of social media sites such as Facebook and Twitter to share relevant news and information with followers.
YouTube also allows you to make videos. These videos are a great way to educate people about the topics that relate to your business.
You can also create infographics with tools such as Canva. Infographics are visual representations that show data. These are useful in explaining complex concepts and making it easy to comprehend information.
You have a better chance of attracting new readers if your posts are consistent and regular.