The future of content marketing trends is bright, provided that it stays focused on the three pillars of content marketing: authority, social and AI-assisted. This article will discuss how each of these pillars can play a critical role in 2018 content marketing.
AI-assisted, human produced content
AI in content-marketing is a frontier for many businesses. AI is capable of creating web content, but it can also analyze user data and learn from past behaviors. YouTube uses several AI algorithms for determining user preferences and making recommendations. Silby, for example, can identify spam emails. Another example of AI-assisted content is financial reports and product description. AI is still not an ideal replacement for human-produced content. But it has many advantages for consumers as well as businesses.
User-generated Content
Let's see some examples if you aren't sure what user generated content (UGC). UGC is an excellent tool for brands such as Anthropologe. They combine professionally styled images of their products with pictures taken by customers. One post shows a model wearing Anthropologie clothes, while another depicts the same dress on an eight-foot woman in a four-size. By blending the two, they create a seamless shopping experience for their customers.
High quality, longform content
It doesn't matter if you are planning to write longer content for your content marketing strategy in 2018, this is still a new trend. Although the debate about whether longform content is better SEO is not new, one thing is certain: long-form content generates more traffic than shorter-form content. SEMrush claims that articles of over 7,000 word generate more traffic than those of 900- 1,200 words. You can also position your brand as an authority in the space by creating long-form content.
Snackable content
But what's the future of content marketing? This new content allows consumers to get a brief summary of information. Social media platforms like Twitter, Instagram, and Pinterest are built around short pieces of content. These short pieces can be used by brands as a way to tell a story. These snippets can be used to tease, which will lead to longer content.
Personalized content
Marketers are using personalized content to make users more comfortable. Amazon and Netflix have made personalization a standard feature in their websites. Only 33% of marketers do it correctly. The best companies use data for personalized content. This includes browsing history, preferences, as well as behavior. This will allow you to personalize the content for each visitor and increase its effectiveness. You must learn how to properly use personalization to make your brand stand out.
FAQ
What are the advantages of content marketing?
The creation of high-quality, relevant content can be used to increase sales and lead generation. Content marketing offers a steady supply of new, original content that can then be used to promote products or services. Additionally, content marketing can increase brand awareness and build trust with potential customers. Your company's image is enhanced by content marketing.
What is the difference between content marketing and traditional advertising?
Traditional advertising focuses primarily on attracting attention. Content Marketing focuses more on creating value. Traditional advertising is often a waste of money because most people ignore it. Instead, content marketing is more effective and will lead to higher engagement rates.
Does content marketing require a large budget?
It all depends upon the size of your company and where you are at. Many start-ups don't have the resources to invest in marketing. Once they start to grow, however, they soon realize how a solid content strategy can increase sales and improve customer engagement.
A content marketing agency or freelancer can provide a broad range of tools, expertise and support. These professionals can identify issues and opportunities in your organization to help guide your content marketing program.
A well-designed content marketing strategy can help you make enough money to cover production expenses and allow you to invest in other aspects of your business.
How much does content marketing cost?
The cost of content marketing depends on whether it's an outsourced solution or something you do all yourself. Outsourcing content marketing services are usually cheaper than hiring full-time employees, allowing you to scale quickly when you need more coverage.
HubSpot research indicates that the average cost of outsourcing content production for B2B firms is $5 per lead, while it costs $22 per consumer brand lead.
There are many web resources that offer free content marketing tools, which you can use to create compelling content that converts.
There are many methods to optimize content for search engines like Google or Bing. For example, you can write original articles, guest post on blogs, curate content from other websites, and repurpose existing materials.
You'll need to learn the skills necessary to create great content for self-produced content. But once you master it, producing content will be relatively easy.
Start by creating basic landing pages with WordPress. Then, you can move on to building your website. This allows you to create a portfolio.
Is content marketing right for me?
If you already know your message, then a Content Marketing Strategy works perfectly.
If you are looking for some direction before starting, these are some questions:
Does my business need to communicate something specific? Or am I looking to create content that resonates across a range of audiences?
Do I want to focus on generating leads or converting visitors into buyers?
Is it one product I am trying to promote or multiple products
Would I be interested in reaching out to people outside of my industry sector?
A Content Marketing strategy will be the right choice if you answered yes to any of these questions.
Statistics
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
External Links
How To
What are the best content-marketing platforms?
While no platform works for all industries, there are some that work well in certain industries. Hubspot, for example, has been shown to increase conversion rates by nearly 50%. This is why it is so popular among marketers.
There are many tools out there that offer different features. Some tools offer better analytics tracking while others make it easier to collaborate between teams. Others offer A/B testing features that can help improve your content marketing ROI.
Consider the following before you make a decision about a particular platform: What are the pros/cons of each? Is it going to meet my needs right now? And what about in 2 years?
Here are the top 5 content marketing platforms according to Entrepreneur Magazine.
Content Marketing Platform #1: Marketo Content Studio
Marketo is a social media management platform for enterprises. Marketo offers a range of products and services that include CRM software, social publishing tools and analytic dashboards.
The company also offers a content studio, which gives businesses access to pre-made templates and graphics. These can then be modified into customized designs.
This means you don’t need time to create new graphics and write unique content. Instead, you can concentrate on creating compelling content that speaks directly for your audience.
Marketo allows you to easily add images and videos to your blog posts. This is one of the reasons Marketo has been so successful. This improves the visual appeal of your posts and encourages readers to engage with them.
Marketo will not allow you to edit video or images files.
Trello is the Content Marketing Platform#2
Trello is similar in concept to Kanban boards, which are used for project management. Both provide lists of tasks which can be assigned to users and monitored for progress.
Trello lets you set up boards for each person on your team and assign specific responsibilities. It facilitates information sharing among employees.
However, unlike Kanban boards, Trello doesn't require any special software to run. You can use it on practically any device.
Trello is a great way to invite people and collaborate on projects without having access to sensitive data.
This allows you to create a private forum and only reveal the necessary details to others who need them to complete a task.
Google Suite: Content Marketing Platform 3.
Google has many products for business owners. The company's G Suite includes Google Docs, Sheets, Slides, and more.
These applications aren’t free. Each user will have to be paid separately. But if you plan to use them for multiple purposes, many plans start at $5 per month.
To create a new document and embed a link to another website, two licenses would be required.
But if you want to just create one document, it is possible to do so free of charge.
Google tools have the advantage of being compatible with Gmail and other applications. Google tools integrate well with other apps such as Gmail, so you can send links to documents by email and store data efficiently in Google Drive.
Hubspot Content Marketing Platform 4
HubSpot is an extremely popular web-based marketing tool, which offers a variety of functionality.
Through its platform, users can manage different aspects of their websites, landing page, and blogs. Users can track conversions and create automated email campaigns.
HubSpot integrates with Salesforce and WordPress so that you can connect all three.
One of the most valuable features of HubSpot is that it integrates with over 200 different third-party apps. This allows you automate tasks and generate reports using real-time data.
Although you will not be able publish content directly through HubSpot, it is possible to export it in many formats including HTML, PDF and Word.
HubSpot offers an unlimited trial version of its pricing platform. HubSpot offers a free trial version. However, you can upgrade to a paid account to gain unlimited access.
HubSpot can help you find a blog platform, eCommerce solution or any other tool.