A content marketing case study can be a powerful way to get new leads, increase brand awareness and sell more products. But there are several ways to create a good case study: you can use examples from Hubspot, Eloqua, Capgemini, and AARP. These are some ideas:
Hubspot
According to HubSpot's content marketing case studies, most users don't utilize all the features that the platform has to offer. People are comfortable with the blogging tools. However, they don't realize the power of adding a call to action at the end of articles to establish additional points of conversion. Campaign Creators' AnnaLea Crowe, and Jesse Schor both emphasize the importance of segmentation within HubSpot’s content marketing strategy.
Content marketing does not just have to be about ranking well in search engines. Instead, it must engage and excite audiences. This will give you a competitive advantage by allowing people to talk about your content. HubSpot offers content marketing that is personalized, optimized, influencer-activated, and highly customized. HubSpot's content marketing case studies illustrate the power of these features. Here are some best practices taken from one of the HubSpot marketing case studies.
First, identify the buyer's persona. A company's news page can be one of the best ways to be found in search results for a particular industry. This is a great chance to build trust with prospects. Customers can subscribe to the daily 5-minute news roundups. A satisfied customer is loyal and more likely to recommend your company to others. A happy customer is more likely to make a purchase if they feel that your content is helpful to them.
Eloqua
Oracle Content Marketing allows marketers, for instance, to create Personas based upon their ideal customer and life cycle. They can then track their target audience and tailor messages to them. Marketers can also segment their audience using the Eloqua sales tool by creating personas. This can be done with the Interactive Widget. Eloqua's sales tool also includes an Outlook add-in, which allows marketers to send emails to certain groups.
Eloqua is integrated with ContentMX which makes it easy to create content. ContentMX is a tool that helps marketers create engaging and rich communications that are search engine-friendly. Eloqua is able to integrate with several marketing automation platforms. Content marketing is a key part of any company's strategy. Below are some examples of how ContentMX Cloud can benefit marketers to improve their results and bring more customers. ContentMX Cloud provides integrated content and tools, which simplify workflows while adhering to corporate guidelines.
The best way to assess the effectiveness and efficiency of your marketing strategy is through content marketing case studies. You can improve your marketing strategy by getting feedback from your readers and deliver the most relevant content. You can also view how your content performed in terms sales and traffic. For instance, if a product launch was a big hit, you might want to contact a specific media contact or engage with all media contacts who have accessed your Media Kit.
Capgemini
Capgemini’s marketing team employed a comprehensive approach in order to achieve their content-marketing goals. In the beginning of the year, several executives met to discuss company goals and decide on longform reporting themes. The company's Research Institute would collaborate with the content team to produce the reports. The report themes were cybersecurity, artificial intelligence. This content marketing strategy was a great way to bring new customers into the company. Here's a case study that shows how content marketing strategies can be successful.
A customer-centric approach was used by the company to respond to queries from prospects using content marketing. Content on the website answered frequently asked questions on Cloud, Big Data, and Technology. LinkedIn was the most popular social media platform used by the company to increase customer engagement. This resulted in close to one million website visitors and more that 100,000 LinkedIn followers. Capgemini's LinkedIn page attracted between 3,000 and 4,000 new followers every week, as well as more than 1.8million shares.
Case studies were integrated into the company's site as part of its content marketing strategy. In just one year, the microsite, which featured case studies, generated nearly US$1,000,000. The company's content increased 12 times on its website, from over 21,000 pages to just over 200. The company also publishes podcasts on its blog and research reports. The company has a dedicated following on LinkedIn and has reached close to 3 million monthly site visitors.
AARP
AARP's YouTube channel, which was originally intended to be a content portal, was relegated to a separate channel for advocacy content. Although the organization is not partisan, it advocates for policy topics that may rile its members. It also requests feedback from its membership to ensure that its content is tailored to the needs of its readers. AARP continues producing high-quality content to drive consumer action and membership.
AARP is an important resource for the elderly. While it was originally created to educate the public, it has become a popular entertainment platform, with interactive quizzes, storytelling podcasts, and other multimedia. It also uses content to promote brand awareness. Its online thrift shop thredUP, for example, uses content to encourage collaborative consumption and sustainable development. Traditional advertisements might be used to drive customers to thrift stores. While the AARP is a great resource for content marketing and has its own studio that creates custom content.
It's unlikely that AARP’s audience will be the same on all digital platforms. However, analytics can help the organization track which content is working best for them. The AARP Bulletin has the second-largest audience of any print publication and reaches a market of nearly 22 million households. AARP also solicits feedback from members to learn more about the issues that affect their target audience. These results were impressive.
Liberty Mutual
Liberty Mutual was one of the most prominent marketers in the country and faced a real challenge: increasing customer loyalty. Although Liberty Mutual has a strong reputation, 39% were looking for another insurance carrier. This shows that insurance is not an investment that is used often. The worst times are when insurance's true value is revealed. Liberty Mutual suffered the pain of losing customers, and gained considerable credibility. However they needed to ensure that their customers would stay loyal and return to Liberty Mutual.
For this reason, Liberty Mutual created a UX content strategy. This content strategy was designed to provide an experience that encourages, advocates, and reciprocates with customers. By doing so, the company was able to increase time on site by 800%, cut bounce rates in half, and reach 90% of its customers. Liberty Mutual's customer retention rates have increased tenfold and its referral rate has increased seventy-five per cent.
MuleSoft integration allowed Liberty to go beyond traditional call center services in its claims service. They can now reach customers using digital channels. A state manager API was developed that allows them to close in-progress claim. This allows Liberty claims agents to quickly jump in and take care of inquiries. MuleSoft also reduces manual data entry and extract, which allows Liberty staff to concentrate their efforts on the customer experience. The result was a reduction of 20 minutes in claim processing time.
Fisher Tank
Fisher Tank has a case study to show how it had a profound impact on its industry. They also increased their sales by making significant changes in the way they market and sell their products. The company started out in 1948 in Pennsylvania and has grown to be one of the most prominent storage tank companies in the world. They offer specialized products for wastewater treatment, ethanol/bio diesel, and municipal applications. They also offer engineering, design and construction services, modifications, and painting in the field.
The company had no social media presence before working with Weidert Group. In just 12 weeks, the firm helped the company set up channels and optimized profile pages for various social media platforms. Fisher can now easily share its content via LinkedIn and tweet about industry news. Fisher can also engage customers on Facebook. The Weidert-Fisher partnership led to a significant increase in business and inbound leads that were converted into sales. The website was also more user-friendly.
The SCWC Team recorded the temperature, chlorine residual and TTHM results in each tank. They also worked with a neighboring laboratory in order to test the disinfection products. Both the bottom and top tanks' results showed similar levels of free chlorine and total Chlorination residues, as well water temperatures. In addition, the levels of disinfection by-products were close as well. The Fisher Tank case study proves that content marketing is an effective way to increase your website's traffic, leads, and sales.
FAQ
What is the cost of hiring a content strategist to create content?
There are many agencies and freelancers that can provide content creation services at affordable prices. Some companies pay more for the experience of the person who is working on the project.
What are the benefits to content marketing?
High-quality content is key to content marketing, which helps you drive sales and leads. Content marketing offers a steady supply of new, original content that can then be used to promote products or services. Content marketing is a great way to increase brand awareness and trust among potential customers. Additionally, content marketing helps to project a positive image about your company.
How does content market work?
Content marketing is successful because it produces valuable, engaging content which provides value.
You build relationships with your audience by providing useful information, solving problems, entertaining, or engaging them. Positive messages from brands you trust are very popular.
People love reading about things they are interested in. Your readers will keep coming back for more when you write something interesting.
Your content must inspire people to take action. This could be buying your product, signing-up for your newsletter or visiting your website.
The key to successful content marketing is to write compelling copy that engages your target market and provides them with the information they want and need.
Statistics
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
External Links
How To
How can content marketing be started?
Content Marketing is an effective way for organizations to reach potential customers and generate leads online. You can connect with potential clients by sharing useful information on your products and services.
Content marketing promotes trust among users, which results in brand loyalty and increased sales conversions.
You can start by creating a blog. Blogs allow you to publish new articles on a user-friendly platform.
This allows people to come back often to read what you have written. For example, social media sites like Facebook or Twitter can be used to share relevant information and news with followers.
YouTube allows you create and upload videos. These videos can help educate viewers about your business.
Canva and other tools can be used to create infographics. Infographics allow you to visualize data. These are useful in explaining complex concepts and making it easy to comprehend information.
The more consistent and frequent your posts, the better your chances of attracting new readers.