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How to Double the Value of your Content at the Top of the Funnel

what is content marketing examples

Data visualization is a great way to increase the value of your content at the top of your funnel. This type of interactive content can be re-purposed across many marketing channels. Your content can be doubled by hosting a Q&A session, or inviting industry experts to participate in your webinar. Your presentation deck should have a name to help establish a consistent brand identity that is memorable for your audience.


Along with the content you create on your blog, you can also make videos that answer your mid funnel leads' questions. Videos can be made from any content, even long-form blog posts. They can also be used to attract leads. A short video can be written explaining your product/service, then linked from your blog or guest article.


web 20 program

Top of funnel Marketing includes content creation, distribution, content strategy, and personalized marketing. Top of funnel marketing is anything that introduces a brand and shows empathy. Lexus' Beyond Utility campaign featured over 1,000 videos and highlighted the fusion and luxury of utility and luxury. Lexus managed to show its customers that being stylish and useful don't have to be mutually exclusive.


Your Top of the Funnel marketing campaign should aim to drive traffic towards your website. Your funnel marketing efforts from the lower, middle and higher levels will all be part of your overall traffic report. Urchin Tracking module code is a way to track which sources bring people to your website. It can be found in your URL links as well as blogs and email campaigns. Depending on the medium, you can track how many visitors came from each source.

Buyer personas

Collecting data about current customers, prospects and referrals is the first step to creating buyer personas. Take a look through your customer database, and note the names and contact info of each. Next, identify what characteristics each persona shares such as age, occupation, family, interests and hobbies. Once you have the details, create buyer personas.


instagram audiences

One of the most important aspects of SEO for top of funnel marketing is to move visitors to the next phase of the buying process - awareness. Awareness is when a customer realizes they have an issue and begins searching for a solution. They may not be able to decide what or when they should buy it. SEO is here to help. It allows you to create a positive brand experience for visitors while ensuring that they are not left feeling like a spammer or an ad-ware website.


How much should I spend on Content Marketing?

This depends on the number of leads you wish to generate. Depending on your industry, the average cost per lead is between $5 and $10. In our case, the average cost per lead was $20 when we first started our company. We now spend approximately $6-7 per Lead.

What if I post only links to other sites' content.

Yes! This is known as link building. Linking back from other websites is a great way for your site to get more traffic. Be sure to only link to trusted sources.

What is the purpose of a content strategist for your business?

Content strategists can help you understand what people search for on the internet. They make sure your website is optimized for search engines to help you rank high. They also create content to be used on social media sites like Facebook, Twitter and others. And they write copy for websites, blogs, and advertisements.

A content strategist collaborates with a marketing team to help organize a plan for the company’s online presence. Although content strategists are able to work on their own, they often collaborate with the marketing team to make sure that every piece of content is effective.


  • We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
  • An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
  • Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
  • According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
  • To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
  • Seventy-two percent business to business (B2B) (mailchimp.com)
  • Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
  • Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)

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How To

Why do you need a Content Marketing plan? Why Now?

You may feel overwhelmed when you first get started with content marketing. It's not necessary to tackle all the tasks at once. Start small.

It is best to start small. Do not try to do too much at once. You will end up wasting time and not making any progress. Instead, you should focus on one task at a time until it is mastered.

Start small. Don't stress about perfecting every aspect your content marketing plan. Only focus on one area of content marketing at time. You will find that you become more comfortable with your content marketing efforts.

Learn from past successes. Your social media following and reputation are already established. Why not use your existing network to help you grow? Reach out to influential people in your industry to ask if your content would be promoted. You can also organize an event and invite bloggers.

If you've never created any type of content before, then you should still start somewhere. Start with something easy. You might write a blog, host a webinar or just hold a Q&A session. It doesn't matter what, be sure to measure it.



How to Double the Value of your Content at the Top of the Funnel