The future of content marketing is not set yet, but several technological advances have paved the way. These emerging trends include voice search, video, voice search, AI-assisted content production and influencer marketing. Continue reading to find out more about the future content marketing. Below are the top trends. These are the top trends for content marketing in 2018.
Video is the future in content marketing
Video is increasingly popular for a variety reason. It's more persuasive than text, and appeals to the savvy customer. Video content is easy to understand and provides commentary. Video content can help to reduce the number and complexity of customer service calls. Support calls can be reduced by even simple how to videos. These are some tips for creating great videos.
You can create content for multiple audiences. Video is highly customizable. This allows you to create hundreds of individual variations of a single clip. It is important to create content that appeals to a wide range of audiences. Before you begin marketing, make sure to test out different monetization options. A series of shorter videos could be created for each audience. To target your audience more effectively, you'll need to consider the various story paths they may follow.
AI-assisted humans-produced content is the future content marketing
As artificial intelligence (AI) continues to improve, it has become possible to automate a variety of tasks. By automating mundane tasks, AI-assisted programs can free up content marketing pros to focus on more creative and impactful content. AI can assist with research and translation, editing, as well as writing reports. AI-assisted, human-produced content will be a valuable addition as more businesses focus on content marketing.
Content marketers already have lots to do. AI can help by automating certain tasks. While AI is far more efficient that humans, that does not mean that human resources will disappear. Instead, AI will create a new perspective on content marketing, expanding the scope and providing fresh experiences for marketers and consumers alike. Here are five possible changes to the industry that AI-assisted human content producers will make.
Voice search is the future for content marketing
Voice search is now a part of our digital society. Products like the Amazon Echo or Google Home make it easier than ever to find content. What does this mean for content marketers? Some people believe that this should change. Its benefits are summarized in just three words: Voice enabled content. This technology's positive impact on content marketing is crucial.
As it stands, the majority of voice-search results can be generated from text. These snippets are crucial for connecting with your audience. Due to the nature of these long-tail queries, not all results will include the keyword in the title tag. However, long-form content answers several questions at once. This content can be converted easily to a blog post of high quality by creating an FAQ Page.
Influencers are the future in content marketing
Crowdtap has found that 54% say they are more willing to collaborate with brands when they treat them with respect, according to a Crowdtap study. These content creators have earned their respect and won't be ignored by brand executives. It is vital for brands to understand that these individuals won't compromise their audience for a brand's revenue. To be successful, brands must learn how to deal with influencers.
A successful influencer can influence your target audience with a wide range of messages and offers. Influencers are able to tell a brand's story through the eyes of the customers they serve. They can provide social proof to help brands sell products. You can use influencers to promote promo codes, affiliate marketing programs and live social shopping events. They offer a powerful and scalable method to reach customers and increase sales.
FAQ
Where should I start with Content Marketing?
Start by identifying the audience. Who are they? Which are their needs How can you help them? How can you help them?
What is the difference between content marketing and traditional advertising?
Traditional advertising focuses on getting attention, while content marketing focuses on providing value. Traditional advertising is often a waste because most people ignore them. You'll get much better engagement rates with content marketing.
How much should content marketing cost?
This depends on the number of leads you wish to generate. Depending on the industry, the average cost of a lead is $5-10. We spent $20 per lead when we started our business. Today, we spend an average of $6-7 per lead.
Do you need a large budget to do content marketing?
It all depends on how big your business is and where you are at. Many small businesses start out without dedicated resources. As they grow, small businesses realize the importance of a solid content marketing strategy to increase sales and customer engagement.
Working with a freelance writer and content marketing agency will allow you to access a wide variety of tools as well as expert knowledge. These professionals can help identify problems and opportunities within your organization to guide the development of your content marketing program.
A well-designed content marketing strategy can help you make enough money to cover production expenses and allow you to invest in other aspects of your business.
What's the difference between content creation and content marketing?
Content marketing is the idea that all great brands have the same message. They continually deliver useful information that people want or need.
Content marketers are skilled at creating the right content for every channel and time.
They also understand how to develop an effective strategy around promotion and distribution.
Also, they are strategic about what they do and why they do it.
This core skill is essential for a content marketer to succeed.
Statistics
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
External Links
How To
What are the best content-marketing platforms?
While no platform works for all industries, there are some that work well in certain industries. Hubspot has been demonstrated to increase conversions by nearly half, making it a widely-used tool for marketers.
All tools are not created equal. Some tools offer better analytics tracking while others make it easier to collaborate between teams. Others offer A/B testing features that can help improve your content marketing ROI.
So before you choose a particular platform, consider the following: What are the pros and cons of each? What will it do for me now? And what about after 2 years?
Entrepreneur Magazine's top five content marketing platforms are listed below.
Content Marketing Platform #1: Marketo Content Studio
Marketo is a provider of enterprise social media management software. It offers a wide range of products, including CRM software and social publishing tools.
A content studio is also available that allows businesses to access a collection of pre-made graphics and templates that can be customized into custom designs.
This means you don’t have to spend hours creating new graphics or writing new content. Instead, focus on creating content that is relevant to your audience.
One of the main reasons for this success is that Marketo makes it easy to add videos and images to your blog posts. This visually enhances your blog posts and increases reader engagement.
Marketo is the only way to edit your video and image files.
Content Marketing Platform#2: Trello
Trello is similar with Kanban boards in project administration. Both provide lists of tasks which can be assigned to users and monitored for progress.
Trello allows for you to create boards for each team member, and assign them specific responsibilities. It allows you to share information among workers in a simple workflow.
Trello, however, doesn't need any special software to work. Trello can be used on almost any device.
Trello makes it possible to invite people to collaborate on projects.
This means you can create a private board and show only essential details to those who need to know to complete a task.
Content Marketing Platform 3: Google Suite
Google has a wide range of products designed specifically for business owners. Google Docs is a Google Suite that includes Sheets, Slides and Slides.
These applications are not free. You will need to pay for each user individually. You can use them for multiple purposes with many plans starting at $5 per month.
For example, if you want to create a document and embed a link from another website, you would need to purchase two licenses.
But if you want to just create one document, it is possible to do so free of charge.
Google tools are compatible with Gmail and other apps, which is a major advantage. Google tools can be used to send documents links via email, and you can store data in Google Drive.
Hubspot Content Management Platform 4
HubSpot has a great reputation as a web-based advertising tool. It offers many functions.
Users can manage various aspects of their websites, landing pages, and blogs through its platform. You can use the platform to create automated emails or track conversions.
HubSpot integrates with Salesforce and WordPress so that you can connect all three.
HubSpot's integration with over 200 third-party apps is one of the best features. This allows you automate tasks and generate reports using real-time data.
You won't have the ability to publish content directly via HubSpot. However, you can export it to many formats, such as HTML, PDF, Word.
HubSpot provides a free trial version for pricing. HubSpot offers a free trial version. However, you can upgrade to a paid account to gain unlimited access.
HubSpot offers a variety of solutions, including a blog platform and an eCommerce solution.