Some tools will help you track keyword trends and content. This list includes Google Docs (Canva, Notion) and SurferSEO. These tools can be used to improve your content quality and increase your SEO. You can also use these to help you with data visualization. These tools are not meant to be comprehensive, but they can help you find the right one for you. This list is continually updated to reflect the latest tools, so check it out regularly.
Canva
Canva's video feature has been added to its product line. It allows content marketers create short videos that can be used for presentations, advertising, and social media. It is simple to use and includes a large library of stock photos and videos. Users can customize their templates by swapping out photos, changing the layout, changing the fonts, and adding additional elements. Users can also upload multiple images and videos to the platform.
Google Docs
Google Docs is an excellent tool for collaborative writing as a content marketer. Google Docs allows users to share documents and allow them to modify permissions. Shareable links enable anyone to view the document. To create such a hyperlink, click Share in upper right corner and select "Get Shareable Link". You can then copy the link to share with your colleagues.
Notion
Notion, a digital library, allows you the storage of articles, videos, as well podcast episodes. You can also group content into categories and assign properties to it. You can even set reminders, and create custom views. Notion allows you to take notes on pages that have been bookmarked. It's an excellent way to keep track your tasks and create a customized content calendar. Notion is a great tool for content marketers.
SurferSEO
SurferSEO is a content-marketing resource that can dramatically improve the optimization of websites for people who struggle with changing search engine algorithms. The tool is cloud-based so it takes out the guesswork and considers variations in content and images. It also shows you keyword rankings on images. This is an important feature to ensure that your content is search engine optimized.
Atomic Ally
Atomic Ally offers an automated method to improve your content. Atomic Ally, an AI-powered tool, analyzes and optimizes blog posts and other content in one click. It can help you make your blog posts and content friendly. You can also track the performance of your content and access dashboards that provide valuable insights into your content. The tool is also able to identify any inconsistencies and suggest revisions.
Outbrain
Outbrain also offers tools for content marketers that can help them promote their content. It analyses audience location, behavior, interests, and other factors to help you find the most relevant content. The platform connects marketers with publishers in order to reach their customers. It also helps monitor content quality and minimize deceptive tactics. Outbrain tools are useful for content marketers and can be used with other tools to create targeted marketing campaign. These features are described in detail below.
Frase
Frase is a content marketing tool that analyzes your content and suggests keywords. The advanced scoring system makes it possible to compare your content with search recommendations. This can be used to increase your ranking. The software suggests questions to be included in your content. These questions appear in a separate section within the top navigation bar. External writers are also able to access your brief. The content editor also provides helpful statistics and suggestions about your competition.
Google Trends
Google Trends is an extremely useful tool in content marketing. Targeting the same audience for a competitor's launch might be a good idea if you are launching a new product. Although the new iPhone 8 garnered twice the interest in the United States, as did the Samsung Galaxy S8's, overall, new products are not on the rise. Google Trends allows you to see which keywords and topics are most popular among your competitors.
Google Forms
Google Forms could be the best way to gather leads from website visitors and obtain information. These forms can be easily customized to your brand and theme. To get started, create a sample form. Once you have completed the form, add your desired fields. The "Customize" button will allow you to add your branding.
FAQ
What is Content Marketing?
It's a strategy that involves creating valuable and relevant content on your website or blog. This content can include video, images, text, and infographics.
What common mistakes people make when starting a content marketing program?
A plan is the most important thing to do when you are creating content marketing strategies. Without a solid plan, all your efforts will be wasted time and money. Without a plan, you'll end up with tons of content that isn't useful or appropriate.
A well-planned content marketing strategy gives direction, focus, goals, and helps you reach your objectives. It will help you keep track of everything as you move from one phase to the next. For example, if you're doing social media campaigns, you might want to start by analyzing what types of posts are getting the highest engagement rates. This way, you know which kinds of posts will help drive traffic to your site and the ones that won't. These results will help you decide whether to create a series or video blog.
Another mistake that people make is not considering how long their content marketing campaign will last. It makes sense to start writing content today if you plan on launching a website tomorrow. If you've been working on your content marketing strategy for six-months, it makes sense to write some content today.
It takes time to create great content. Do not rush or undervalue this step.
If you are a business proprietor and would like to learn more on content marketing, We recommend you to read our guide, How to Create Content That Works. This guide includes ten steps to help ensure your content marketing programs are successful.
Is content marketing worthwhile?
Content marketing is an essential part any online business strategy. It's also a powerful way to promote your brand. Content marketing isn't just for customers. It makes your brand stand out from others.
It's all about providing valuable information that people want and need. Companies that are successful know how to reach their target audience through content marketing. This is the central component of a digital marketing strategy.
What are the different content strategies available?
Content strategy is a term that encompasses all aspects of the creation, management, distribution, measurement, optimization, and evaluation of content for digital channels. It's not just what you publish on social media sites such as Facebook and Twitter but also what you choose to highlight on your website, blog, and other online properties.
Content strategy is important as it lets you know where your attention should go, what content you should use, how to communicate your messages to your audience, and which types of content you should use.
It's all about understanding how content fits into your overall business goals and objectives in order to help achieve them.
How much does it cost for a content strategist to be hired?
Many agencies and freelancers are willing to offer content creation services at reasonable rates. However, some companies prefer to pay more due to the expertise of the person handling the project.
Is a Content Marketing Strategy right for me?
If you already know your message, then a Content Marketing Strategy works perfectly.
But if you're unsure where to start, here are some questions to ask:
Is it necessary for my business to communicate a specific message? Or should I create content that appeals to a wider audience?
Are you more focused on generating leads, or converting visitors to buyers?
Is it one product I am trying to promote or multiple products
Are there people I'd like to meet outside of my industry, or am I open to reaching them?
A Content Marketing strategy will be the right choice if you answered yes to any of these questions.
Statistics
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
External Links
How To
Why Make A Content Marketing Strategy? Why Not Now?
At first, content marketing may seem overwhelming. It's not necessary to tackle all the tasks at once. Start small.
It is best to start small. You risk wasting your time and making yourself sick if you do too many things at once. Focus on one thing at the time until you master it.
Start small. Don't be too concerned about perfecting every aspect in your content marketing strategy today. Focus on one piece of content marketing at a time. You will find that you become more comfortable with your content marketing efforts.
Don't forget to build on your past successes. Your social media following and reputation are already established. Why not use your existing network to help you grow? Reach out to influential people in your industry to ask if your content would be promoted. Create an event, invite bloggers to it.
You don't have to be an expert in creating content. Start with something easy. Maybe you'll write a blog post, launch a webinar, or even just host a live Q&A session. No matter what, you should measure its success.