A social media management platform can help you generate traffic to your blog and website. You can use tools like Hootsuite, Kontentino, SlideShare, and Planoly, and you can even use a combination of these. But how do you get started? Here are some tips and tricks for generating traffic with these social media management systems.
Planoly
Planoly is an Instagram visual planner. It's a relatively new tool. Developed by Brandy Pham in 2016, this tool was created to help creators manage their social presence and streamline their workflow. It has thousands of users. It works currently with Instagram and Facebook. However, the company recently expanded to Twitter.
The interface of Planoly is easy to use and consists of various options for scheduling posts, including calendar views and drill-down tools. There are not many editing options, but you can add text to images. While the draft, scheduled, and unscheduled system is very basic, it allows you to quickly create stunning social media posts. There are flaws to the system.
Hootsuite
Hootsuite is probably a name you have heard of if you've used social media management software. Hootsuite offers several social media scheduling tools. This includes Hootsuite which allows you schedule posts week to week. Hootsuite can be a great tool if you own a blog that you want to share on multiple platforms. It's so efficient that it's used by many companies around the globe.
Blogs are a mixture of tips and information about social media. Articles are written and edited by employees. They focus on topics related social media and small-business growth. Hootsuite uses its blog to showcase its products and attract a wider audience. It also makes use of marketing systems and calls for action. One example is that the company's official website always concludes with an invitation to try its products. Customers can choose which content they wish.
Kontentino
Kontentino has the social media platform for you. You can schedule posts, write them yourself, and even collaborate with your team. It allows you to tag posts, collaborate with other team members, and create custom reports. You can even collaborate with graphic designers and translators. You can view all of the content you have in one place. So, you can quickly see which posts appeal to your audience.
Although there are many other social-media management software options available, Hootsuite is the most widely used. While both tools are great for managing social media, their functionality and pricing is different. Hootsuite can host unlimited users at a lower cost than Kontentino. It costs 25 EUR per person and 109 EUR to add ten more users. You can even get a customized version for a large enterprise.
SlideShare
Although you might think it is difficult to create a blog post, SlideShare can be integrated into any blog. Slideshows and other content can be published on this content platform to grow your audience and attract followers. It's so simple to use that very few businesses make use of it. SlideShare can be described as YouTube for slideshows. But how can you create a great presentation?
SlideShare is an online presentation sharing platform that allows users to share videos, infographics, and documents. This platform is ideal for companies producing shareable content. LinkedIn purchased the site in 2012 and has over 15 million presentations. It's fascinating to note that SlideShare's top searches are LinkedIn, Facebook and social media. This means it offers great potential for B2B marketers.
FAQ
What are the 7 steps of content marketing?
The seven-step process of content marketing involves:
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Identify the problem
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Learn more about what's happening now
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Make new ideas
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Turn them into strategies
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You can test them
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Measuring the results
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Keep going with the same process until something works.
This approach is proven to work for all businesses, large or small.
What are some common mistakes people make in starting a content-marketing program?
You must have a plan for your content marketing strategy. Without a solid plan, your efforts will go unused and cost you money. You'll create tons of content without knowing how to use it or where it should go.
A well-thought-out strategy for content marketing provides direction, focus, as well as goals. It will help you keep track of everything as you move from one phase to the next. One example: If you're using social media to promote your campaign, you might begin by looking at which posts are receiving the highest engagement rates. This will give you an idea of which posts will lead to traffic to the site. These results will help you decide whether to create a series or video blog.
A common mistake is to not think about the length of the content marketing campaign. It's logical to write content today if your website will be launched tomorrow. You may want to wait for more data if you have been working on a content-marketing strategy for six month before publishing new material.
It takes time to build great content. This step should not be taken lightly or rushed.
If you are a business proprietor and would like to learn more on content marketing, In that case, we recommend reading our guide on How To Create Content That Works, which includes ten steps to follow to ensure that your content marketing programs are effective.
Do content marketing agencies provide the best services?
Most content marketing agencies have extensive knowledge in developing content strategies for clients.
Your knowledge will save you a lot of time and effort. They can create a customized plan that meets your specific needs.
But don't assume that every agency has the skills you need. Some agencies specialize in niches like eCommerce. Others focus on specific industries such as law firms.
Ask them which areas they specialize in and find an agency that's right for you.
How can I measure success when using content marketing?
There are many ways to assess the effectiveness of your content-marketing strategy.
Google Analytics is one of the best measurement tools. This tool lets you see where your targeted traffic comes from and what pages they visit most frequently.
It will also show you how long each visitor stays before leaving your site.
This information can be used by you to improve your content, get people's attention, keep them engaged longer and make it more appealing.
You can also use these questions to gauge the success of content marketing efforts.
Is my email newsletter providing any value to my subscribers? What percentage of my mailing list have purchased paid memberships? How many people have clicked through on my landing site? Do those who click through convert at higher rates than others?
These are important metrics to monitor and track over time.
Another way to measure your content marketing success? Look at how often people share links to your content on social networks.
Consider starting now if this is something you aren't doing. It could make all the difference in whether you are seen or ignored in your industry.
What is content marketing's main goal?
Content marketing provides valuable and relevant information to customers. This can be done by various channels like email campaigns, whitepapers, or blog articles. Delivering value to your audience is the key.
Statistics
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
External Links
How To
Why create a content marketing plan? Why Now?
It is easy to feel overwhelmed when you start content marketing. However, it's possible to not tackle all the tasks at one time. Start small.
It is best to start small. Do not try to do too much at once. You will end up wasting time and not making any progress. Instead, keep your eyes on one thing at once until you have it mastered.
Start Small. Don't worry about perfecting every aspect of your content marketing plan today. Only focus on one area of content marketing at time. As you become more comfortable, your efforts will naturally grow.
Don't forget to build on your past successes. Build on previous successes. Reach out to influential people in your industry to ask if your content would be promoted. Create an event, invite bloggers to it.
If you've never created any type of content before, then you should still start somewhere. Start with something simple. Maybe you'll write a blog post, launch a webinar, or even just host a live Q&A session. Regardless of what you do, ensure that you have the ability to measure its effectiveness.