You can make the most out of your marketing efforts by using a content marketing platform. There are many platforms you can choose from: StoryChief. CoSchedule. Percolate. HubSpot. Whatever platform is right for you, it will work for your business. Here are some of the benefits and drawbacks to each. Let us explore each of these options and decide which one is right for your company.
StoryChief
StoryChief can be a great tool for you if your goal is to create a content-marketing strategy. Its user-friendly interface will make it easy to manage your content marketing campaigns. You can pick which platforms you wish to publish on, as well as automate the publishing of content and speed up your content review. You can also include social media campaigns in your content. This eliminates the need to use separate tools. This tool will instantly promote your content across multiple channels.
The software makes it simple for marketing agencies and businesses to manage effective content campaigns. It integrates seamlessly with clients' CMS systems as well as social media channels to simplify collaboration and publishing. StoryChief claims to increase customer engagement, sales, and digital footprint. Its marketing calendar provides a comprehensive view on content performance and allows marketers to manage all aspects throughout the content lifecycle from one location.
CoSchedule
If you are looking to create content marketing platforms that help you manage your time, then you have found the right place. CoSchedule's calendar feature allows you to schedule posts, monitor social media and more. You can drag-and drop to move campaigns between dates. This allows you to stay in control of all aspects of your marketing and ensures that they receive the attention they deserve.
CoSchedule can also be used to create social posts without needing blog posts. You don't need to spend time creating social posts. Instead, use templates to quickly put together a schedule. You can also save a single post from social media to a campaign as a template. You can also use CoSchedule to promote past blog posts. The platform can be used for scheduling social posts, sending emails, and managing ads.
Percolate
Percolate is a content marketing platform that allows you to create, deliver and track content. Percolate integrates with many other systems and tools to offer visibility solutions. It has received new funding and recently added premium prospecting options. Learn more about the platform. You will be glad that you did.
Its powerful content management software allows marketing teams to manage campaigns from one location. Percolate allows marketers to collaborate across departments and teams. It includes enterprise-grade approval chains as well as an image editor that can be used for editing content. Percolate also offers customizable topic and tag analytics, which can help you measure the success of each campaign. Percolate also allows marketers to manage content and create editorial calendars across different channels and teams. Percolate lets you manage social media accounts and track the interactions of users.
HubSpot
HubSpot's content marketing platform can help customers attract. HubSpot connects companies with leads by offering value to users. HubSpot tracks user behavior, and then follows up with those leads. It's a great way of achieving your business goals to have a content platform that can do everything. You need to make sure you choose the right platform.
You might be new to content marketing and wondering where to start. HubSpot is an excellent tool to help you build a solid foundation for your content marketing program, capture more leads, and convert them into sales. You can make some common mistakes when you use HubSpot. Here are 38 common errors made by HubSpot businesses. Converting leads to opportunities is one of the biggest challenges.
Scripted
The Scripted content platform provides a range of writing services, collaborative tools, and analytics that can help you monitor and optimize your content's performance. This platform automates content creation with tools that include collaborative editing and approval as well as writing tools. The platform also features a marketplace of freelance writers. To hire a writer for your project, sign up to receive a free trial of the paid version or to begin your job.
You will need a content plan to begin using Scripted. It is important to develop a content plan that addresses the goals of your business. This may be a challenging process, and it is important to communicate your content ideas with the rest of your team. However, Scripted can make it a lot easier with its recommendations. The platform's Recommended Content feature leverages artificial intelligence to optimize content before it is written.
FAQ
Is Content Marketing Strategy right to me?
If you already know the message you are trying to convey, then a Content Marketing Strategy may be right for you.
These are just a few questions that you can ask yourself to help get you started.
Is it necessary for my business to communicate a specific message? Or should I create content that appeals to a wider audience?
Do I want to focus on generating leads or converting visitors into buyers?
Do I want to promote one or more products?
Am I interested in reaching people outside of my industry?
A Content Marketing strategy will be the right choice if you answered yes to any of these questions.
What is a Content Strategist and how do they work?
A content strategist helps brands tell stories by crafting engaging messages that connect emotionally to their audiences. They are storytellers, who use brand stories to inspire and motivate people to make decisions and take action.
Content strategists know how to create strategies that engage current and potential customers. For example, they combine data analytics and storytelling to craft experiences that inspire consumers to visit stores, buy products and share their excitement online.
They know how to incorporate social media platforms into their campaigns. They use technology tools such virtual reality and video to deliver exceptional customer experiences.
These strategists create digital content and then translate those ideas into plans that marketers will be able to implement. This includes creating content for different channels (such as print or television), developing creative briefs, and managing budgets.
How long should my Content Marketing last?
It depends on your goals. Different businesses have different goals. Some are focused on short-term results while others seek long-term growth. We recommend starting with three consecutive months of content creation, then reviewing the results after that period.
What is Content Marketing without an Agency?
No! No. There are many online tools that can help you create high quality content. Agency services are often expensive.
What are the 7 steps of content marketing?
The seven-step process for content marketing includes:
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Identify the problem
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Find out what's currently working
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Make new ideas
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Develop them into strategies
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You can test them
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Take measurements
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Repeat the cycle until you find something that works.
This strategy has proven to be effective for both small and large businesses.
Do you need a large budget to do content marketing?
It all depends on the size and stage of your business. Small businesses often start without any dedicated resources. However, as they grow, they discover that a solid strategy for content marketing will help increase sales and improve customer interaction.
A content marketing agency or freelancer can provide a broad range of tools, expertise and support. These professionals can identify issues and opportunities in your organization to help guide your content marketing program.
A content marketing strategy that works will make you money while also allowing you to invest elsewhere in your business.
What is the difference of content marketing and content production?
Content marketing is the idea of all great brands having the same message. They deliver valuable information that people desire and need.
Content marketers understand how to create the best content for each channel at various times.
They also understand how to develop an effective strategy around promotion and distribution.
This means that they strategically think about what they do, and why it matters.
This is the core skill required to be successful as a content marketer.
Statistics
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
External Links
How To
Infographic Creation Tips for Content Marketing
Infographics are an effective way to explain complicated concepts clearly and make information understandable. Content marketing aims to provide useful and valuable information to your target audience, so you should consider using infographics to help spread this message.
To create an infographic, Adobe Illustrator or Photoshop is required. These programs allow you to create infographics by drawing different shapes and elements. You can then use colors and fonts for your data. After your design is complete, you can upload images from Unsplash and Pixabay to your design.
Online infographics can be a great source of inspiration. For example, if you want to show how many calories are in certain foods, you could take a picture of a food pyramid and replace the numbers with pictures of those foods. Or you could look at how many sugars are found in soda pop and replace that number with a picture from a Coke bottle.
Once you've designed your infographic, you can share it through social media channels like Facebook and Twitter. This makes it easy for people unfamiliar with the concept to learn. Include hashtags if you plan to share your infographic via social media platforms. This will allow others to see what you're talking. You can use hashtags to allow others to follow your conversations about specific topics.
Make your infographics shorter than normal if you are creating them. A blog post may be 2000-5000 words long. An infographic requires only 500-1000 words. That means you can get more information across in less space.
When designing your infographic, remember that some viewers may struggle to read small font sizes. Your graphics should be large enough in font size and not rely on too much color. Also, make sure that all your text is legible.
These are just a few additional tips.
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Choose an Infographic Design Template. You can find many templates online or in printed formats. Canva (Piktochart) and Google Slides (Google Slides) are some of the most requested templates.
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Make your Infographic. You can use the template to create your infographic. You can use any type of media that is appropriate for your audience. If you want to create an infographic on the best places for food in Seattle, for example, you might use photos from local restaurants.
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Add text. Once you've created your infographic, add text using Microsoft Word, PowerPoint, or Canva.
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Add images. Add images to an infographic. These can be pictures, charts, graphs, or icons. Make sure the picture is relevant to your topic before you add it.
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Make it interactive. You can also add interactive elements such buttons, maps, links, and other features. This will increase engagement with your audience.
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Share. Share your infographic when you are done.
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Measure. How well did your infographic perform? Did people click on your website? Are they signing up for your email newsletter? Was their reaction to the infographic?
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Improve. Are there ways you could improve your infographic? Do you think your infographic could be better?
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Repeat. Do it again.