Your social media advertising strategy should consider several factors, including user demographics and video content. To get the most out of your advertising efforts, you should analyze user behavior across all of these channels to make sure you are maximizing your return on investment. For your brand to succeed, you need to know the most important statistics. You will be able determine which strategies are most effective for your brand after reading these statistics.
Mobile devices
The number of smartphone owners is increasing. In 2017, 85% of internet users owned smartphones. This is a significant rise from the 35% smartphone users a year prior. This new group of smartphone owners tends to be younger and more educated than the previous 35%. Mobile phone users also live in urban areas. The number of smartphones owned by men and women is roughly equal. Marketers should consider the demographics of device users when deciding which channels to use to convert them to customers.
Shoppers are the most frequent use of a smartphone among those who consume media. More than four hours are spent on their mobile phones by mobile users. Mobile users are more likely to buy than their desktop counterparts and are ready to purchase. Mobile internet usage will surpass desktop internet use by 2020. By 2020, almost 40% of all ecommerce transactions on mobile devices will be done via mobile devices. In addition, fifty percent of smartphone users use their phones before brushing their teeth.
Shared video content
Video content is more likely to generate social media engagement than any other content. Breadnbeyond statistics indicate that video content is more likely than any other type to generate responses. Here are some stats to help you plan your social marketing strategy. Learn more about the benefits of video marketing, and how to get started.
There are more online video viewers than ever before. Additionally, consumers are engaging with brands via videos. Biteable says that nearly half of internet users watch online videos each week. This is a positive sign for marketers as most of these users have a high level of financial stability and are young. YouTube users average watching videos for around 1.3 hours each day.
Frequency
For determining which campaigns are most successful, it is essential to distinguish between campaigns in the ad frequency information. The best way to make improvements to your ads is by identifying which campaigns yield the highest results. Below are some options to segment your ad frequency data by campaigns. This can be done with a bar graph. You can also use an Excel sheet to track the statistics for each campaign. Keep in mind, however, that certain actions may reset the learning phase for your ads. Therefore it is important that you keep track of these changes.
Social networks have their own algorithm which determines the optimal posting time and reach of posts. Using several posts per day to gain organic reach on Facebook is no longer effective. It is more advantageous to publish only one update for a certain audience. Similar results have been found for LinkedIn, Twitter, and Instagram. Facebook's midday post is the most effective. Instagram seems to prefer live video over videos.
User demographics
Using user demographics in social media advertising can help you target your audience more effectively. The percentage of people between 25 and 49 on Facebook has nearly doubled over the last four years. Twitter users are also younger. 26% (or 26%) of its user base, is between the ages 30 and 49. Instagram's users are also younger with 35% being between 25-34, and 30% between 18-24. A marketing strategy should consider your target demographics, depending on what product or service they are using.
Although it might seem daunting, using user demographics to help with social media advertising can help you identify the best platforms for your audience. Understanding your audience is the first step. You need to know who your target audience is and what age groups they are most interested in. According to a survey, two-thirds spend on average two hours per day using social media. Although this is not a huge percentage, it is an important factor to consider when choosing the right social media platform.
FAQ
How do I measure success with content marketing?
There are many ways to measure the success of your content marketing efforts. You could track the number and quality of visits to your website. Or, you could see how many leads were generated.
What are the 7 steps to content marketing?
The seven-step process of content marketing involves:
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Identify the problem
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Find out what's working now
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Find new ideas
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These strategies can be developed
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Try them
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Get the best results
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Continue the process until you find a solution.
This method has been proven to work for small and large companies.
How effective is content-marketing?
Yes! Hubspot claims that content marketing is one of the three most important digital marketing channels for lead generation.
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
External Links
How To
How to Write a Press Release That Is Effective
Press releases can be a powerful way to establish authority and credibility in your field. Press releases can also be a great way to build relationships with journalists or other influential contacts.
But many business owners struggle to write a press release because they lack the skills required to craft compelling copy.
These are some things to remember when you create your next press release.
Know Your Niche
Before you write your press release, make sure you understand your niche. This includes understanding your niche and what makes it unique.
For example, suppose you're a real estate agent. If this is the case, you may want to include information about your professional affiliations. This could include the association you belong too and how many years you've been in the business. Your experience in providing outstanding customer service and working with clients could be included.
Incorporate Keywords into Your Title
The title of your press conference is often the most crucial part of the document. This is the most important section of your press release that search engines will see, so you need to grab people's attention right away.
Your product or service keywords are the best keywords to use in your titles. For example, if your business sells custom-made wedding dress, you might use words like "bridal gowns", "wedding dresses", or "customized wedding dresses".
Make sure your headline is relevant
Your headline should be the first line of your press release. Your headline is what people read first so it must be relevant and catchy.
You won't be able to know what content is most effective when you create a press release. It's a good idea to test different headlines against each others. Find out which headlines have the highest click rates.
Google allows you to also search for your company's name and include "press release". You can get a good idea of the types of topics that work best by looking at the top results.
You might have heard the expression "write for yourself but publish for others". It's true. But you shouldn't just throw together a press release and forget about your audience.
Create With A Purpose
Three sections make up most press releases.
Each section includes specific elements that allow readers to quickly grasp the key points of your message.
Executive summary
This section is typically the shortest. It typically consists of one paragraph which summarizes your press release.
Body
This is where you provide details about your product or service. This is where you can explain the benefits of your products and services.
Conclusion
This is the last section of your press releases and contains two paragraphs. First, summarize the key takeaways from your body. Then end on an optimistic note by stating something positive about your business.
Here's an example conclusion:
"My new book provides practical advice for anyone looking to improve their health and wellness through fitness. I hope you find my book helpful in reaching your personal goals.
Do Not Forget to Include URLs
It's a good practice to include a link on a press release to your website. You may not be aware of the different types and types.
Take a quick glance at the different links you should add in your press release.
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Email: Include a URL in your press release if you send it via email.
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Social media: Add social-media sharing buttons to you site. If a user shares your press release, they will automatically link back to your site.
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Blog: Create a blog post about your press release. Include a link to your press release in the text.
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Website: Use the URL provided in your press release as a link to your website.
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Directory: Submit your news release to online directories, such as Digg or Yahoo! Press Release Directory.