It is important to know how to measure success in your B2B content marketing efforts. For help, refer to the CMI podcast or the online magazine of GE. HubSpot and WeWork also have blogs. Both companies post interesting content on a daily basis. In both cases, you can see how their content generates leads.
GE's online magazine
The GE Online Magazine is a fine example of B2B Content Marketing that serves a practical purpose to its readers. The online magazine "The Txchnologist", which is also called "The Txchnologist", focuses on GE’s latest technologies and advances, but also addresses the larger technology landscape. The company has been a well-known resource for technology lovers around the world. This approach to B2B content marketing has led to the growth of an audience of loyal readers and prospects.
GE's content is just as diverse as its products. The company's engineers, scientists, and thinkers create compelling content for the public. The company partnered closely with Wattpad to produce a series of eight podcasts, "The Message," which has topped iTunes's charts. While it isn't the best example of B2B Content Marketing, it sure works. It's not hard to see how.
CMI's podcast
CMI hosts a regular "Rants and Raves" segment and an episode on best practices in b2b marketing. Interviews with Joe Pulizzi founder of CMI as well as industry experts give valuable insight into how things work and don't work. Nearly five million people listen to the podcast each month. The topics range from best practices in content market to past examples.
CMI research has found that B2B content marketing is a great tool for companies of all sizes. Marketers of all sizes report a high level of success in content marketing. Outsourcing is a great method to produce content. Outsourcing B2B content marketing efforts is on the rise - 81 percent of marketers are planning to use this option by 2021, up from 66 percent last year.
WeWork's blog
B2B content marketers might find WeWork's blog to be an interesting example. Although the blog of the coworking and coliving provider can look like consumer-focused content it is actually intended for entrepreneurs who want to change the world. As the gig economy becomes more popular, content marketers will need to address the issue. As such, we recommend using the company blog to inform your strategies.
A B2B blog, or business-to-business, should have a beginning, middle, and end. Your goal is to deliver valuable content to your target audience. When it's helpful to a reader, they're more likely to share the post with their networks. It's also fun to read. Here are some tips about using a website for content marketing.
HubSpot's blog
HubSpot blogs can be the tactical Wikipedia of digital marketers. From checklists to ebooks, this blog can teach you how to get started with content marketing. In fact, many of HubSpot's blog posts are actually updated from time to time. Here are some of the top posts. These posts can be used as a guideline for how to make your blog more effective. Content marketing is essential to optimize your blog and improve search engine rankings.
HubSpot blogs created for B2B businesses are carefully curated. They also include several soft CTAs. Some articles have links to product pages. HubSpot uses templates as their primary lead magnets. Most HubSpot posts feature a soft CTA. Along with three to six related articles, the original date of the post is displayed. It's difficult to tell whether these articles were hand-curated or not.
FAQ
How long should content marketing last?
It all depends on what your goals are. Businesses may be looking for immediate results, while others want long-term growth. We recommend that you start with three months of consistent content production and then evaluate your progress after that period.
How do I create engaging content?
Great content can only be created if you write about something you are interested in. Finding topics that interest you is the best way to write well. You need to discover what drives you and how that knowledge can be applied to helping others. Writing for yourself can be difficult, but writing for others is a lot easier.
What is the average time it takes to start content marketing?
It depends on how large your business is. It is more difficult for smaller businesses to invest in content marketing right away. However, it can pay off big-time if you're willing to put in some time.
Statistics
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
External Links
How To
How can you create a content marketing strategy for your business?
First, you need to understand what type of content you are going to create for clients. Once you've established your content goals, it's time for you to create the content. This may mean developing an editorial calendar and planning where these pieces will come from. Every piece of content should have a purpose. It doesn't matter what type of content it is, blog posts, social updates, or any other, they all must serve a single purpose.
Once you determine which type of content you want to produce, then it's essential to find out who your target market is. You need to know who your target market is and why they would be interested in what you have to offer them.
Next comes the task of identifying your target audience and finding ways to communicate. However, social media platforms can be an effective way to communicate with people. There are also other options like videos, podcasts or webinars.
After deciding how to communicate with your target market, you should decide what topics or types of content you want. This goes back to the purpose of writing the content. What problem does this solve? How helpful is it? Is it going to make their lives easier?
Once you have an idea of the content you are writing, you can start to think about what you want to share. Are you looking to share information in your industry? On current events? Which products and services are you most interested in? This is your focus.
Once you have answered all of these questions, it is time to put everything together into one package.
You want to make sure every piece of content serves its purpose. It is important to not waste time or energy. Therefore, you should ensure that every piece of content you create has quality.
Don't forget that a great content marketing strategy has many moving parts.