You can use content marketing case studies to increase brand awareness, generate new leads and sell more products. There are many methods to create a case study. For example, you could use examples from Eloqua and Capgemini or AARP. These are some ideas:
Hubspot
HubSpot's case studies in content marketing show that most users don’t use all of the features the platform offers. The majority of people are satisfied with the blogging tools. But they are not aware of the power of including a call to actions at the end to encourage conversion. Campaign Creators AnnaLea Crowe (from Campaign Creators) both stress the importance and value of segmentation in HubSpot’s marketing strategy.
Content marketing does not just have to be about ranking well in search engines. Instead, it must engage and excite audiences. By starting a conversation with your content, you can get a competitive advantage. HubSpot Content Marketing includes customized, optimized and influencer-activated content. HubSpot's content market case studies demonstrate the effectiveness of these features. Here are some examples of best practices from one its marketing case study.
First, define a buyer's persona. A company's news page can be one of the best ways to be found in search results for a particular industry. This is a great opportunity to build trust and credibility among prospects. It offers customers the opportunity to subscribe to 5-minute news updates each day. A happy customer stays loyal and refers colleagues to your company. Customers who feel they can trust your content are more likely make purchases.
Eloqua
Oracle Content Marketing allows marketers, for instance, to create Personas based upon their ideal customer and life cycle. This way, they can keep track of their target audience and tailor their messages to reach them. Marketers can also segment their audience by personas with the Eloqua marketing tool. This is possible with the Interactive Widget. Eloqua offers tools, such as an Outlook add in that allows marketers email messages to specific groups.
Eloqua integrates with ContentMX, which makes producing content easy. ContentMX is a tool that helps marketers create engaging and rich communications that are search engine-friendly. Eloqua has numerous integrations with marketing automation platforms. Content marketing is a critical part of a company's marketing strategy. These case studies show how ContentMX Cloud can be used to help marketers increase their sales and get more customers. In addition, ContentMX Cloud offers integrated content and tools that simplify workflows and enforce corporate guidelines.
These case studies of content marketing are an excellent way to evaluate the effectiveness your marketing strategy. Your audience can help you improve your marketing strategy and create the best content. You can also track how well your content is performing in terms of traffic and sales. For example, if your product launch was a hit, you may contact a specific media contact, or engage all media contacts who have accessed the Media Kit.
Capgemini
To achieve their content marketing goals, Capgemini's marketing team took a comprehensive approach. In the beginning of the year, several executives met to discuss company goals and decide on longform reporting themes. In collaboration with the Research Institute, the content team would produce the reports. The report themes were cybersecurity as well as artificial intelligence. This content marketing strategy brought new business to the company. This case study shows how a content marketing strategy can work.
To respond to potential customers' questions, the company adopted a customer-centric approach to content marketing. The website answers frequently asked questions about Big Data, Cloud, and Technology. LinkedIn was the most popular social media platform used by the company to increase customer engagement. This resulted in close to one million website visitors and more that 100,000 LinkedIn followers. Capgemini's LinkedIn Page attracted from 3,000 to 4,000 new users each week and gained more than 1 million shares.
The company's content marketing strategy includes integrating case studies into the company's website. The microsite, which included case studies, earned nearly US$1 million within a year. The content on the company's site increased 12x from just two thousand pages to more than two hundred fifty. The company publishes podcasts, research reports and other content on its blog. This strategy has allowed the company to reach close to three million monthly site visitors and have a devoted following on LinkedIn.
AARP
AARP's YouTube channel is now a channel for advocacy content. It was originally meant to be a content portal. Although the organization is not partisan, it advocates for policy topics that may rile its members. It also asks for feedback from its members to improve its content. AARP continues to create high-quality content that encourages membership and consumer action with this strategy.
The AARP, an organization that provides a significant resource for the elderly is well-known. It was founded to educate the general population, but it has made its mark in entertainment by incorporating storytelling podcasts and interactive quizzes. Content is also used by the organization to increase brand awareness. For example, its online thrift store thredUP uses content to promote collaborative consumption and sustainability. To drive customers, traditional advertising might not be the best option for thrift stores. While AARP has become a key resource for content-marketing, it also has its very own studio which creates customized content for the organization.
While it's unlikely that AARP's audience is the same across all digital platforms, the organization does use analytics to track which content works best for them. The AARP Bulletin, which has a readership of almost 22 million households, is the publication with the second largest audience. AARP asks its members to provide feedback in order to better understand their audience's pain points. The results are impressive.
Liberty Mutual
Liberty Mutual was one the largest national marketers and had to increase customer loyalty. Despite their strong reputation, 39% of Liberty Mutual's policyholders were shopping for a different insurance carrier. This showed that insurance is an investment that is not always used. Ultimately, the real value of insurance is revealed only during the worst times. Liberty Mutual suffered the pain of losing customers, and gained considerable credibility. However they needed to ensure that their customers would stay loyal and return to Liberty Mutual.
For this reason, Liberty Mutual created a UX content strategy. The content strategy's goal was to create an experience which would educate, advocate and reciprocate with customers. By doing so, the company was able to increase time on site by 800%, cut bounce rates in half, and reach 90% of its customers. Liberty Mutual has seen its customer retention rate increase tenfold. Its recommendation rate has increased by seventy percent.
MuleSoft integration helped Liberty expand its claims service beyond traditional phone lines. They now reach customers via digital channels and developed a state manager API that lets them finalize in-progress claims. This allows Liberty claim assistants to immediately jump into the conversation and respond to inquiries. MuleSoft also allows Liberty staffers the freedom to spend their time on the front end of customer service. As a result, claims processing took 20 minutes less per claim.
Fisher Tank
A case study on Fisher Tank reveals how the company made a huge impact on its industry and increased its sales by making a significant shift in the way it markets and sells its products. The company was established in 1948 in Pennsylvania. It has become one of the most well-known storage tank companies in the entire world. They offer products for municipal and wastewater treatment as well as ethanol/biodiesel. They offer engineering and design services, as well as constructions, modifications and field painting.
Before working with Weidert Group, the company didn't have a social media presence. In just 12 weeks, the firm helped the company set up channels and optimized profile pages for various social media platforms. Fisher can now easily share its content via LinkedIn and tweet about industry news. Fisher can also engage customers on Facebook. The Weidert-Fisher partnership resulted in an enormous boost in business and translated inbound leads into sales. The website was also more user-friendly.
The SCWC Team documented the results of temperature testing, chlorine residual, and TTHM tests in each tank. They also worked with a neighboring laboratory in order to test the disinfection products. The bottom and top tanks yielded similar results. The levels of disinfection products were also close to the original results. The Fisher Tank case study shows that content marketing can be an effective way of increasing traffic to your website, leads and sales.
FAQ
What are the benefits of content marketing?
High-quality content is key to content marketing, which helps you drive sales and leads. Content marketing provides an ongoing stream of original, fresh content that can be used for promotion of products and services. Content marketing is a great way to increase brand awareness and trust among potential customers. Your company's image is enhanced by content marketing.
How do you measure success with content-marketing?
There are many ways you can measure the success of your content marketing strategies.
Google Analytics is a great tool for measuring traffic. This tool lets you see where your targeted traffic comes from and what pages they visit most frequently.
It also gives you an indication of how long each visitor stayed on your site before leaving.
This data can be used to improve content to attract people's interest and keep them engaged for longer durations.
Another method of measuring the success of your content marketing efforts is to ask yourself these questions:
Are my new subscribers getting any value out of my email newsletters? What percentage of my mailing list have purchased paid memberships? How many people have clicked through to my landing page? Are people who click through more likely to convert than others?
These are all important metrics to track and monitor over time.
A third great way to measure the success of content marketing is to count how many people share your content through social media.
You should start now if you haven't. It could be the difference between being visible and being ignored in your industry.
How does content marketing work
Content Marketing is a way to create engaging, valuable content that offers value.
Your audience will be more likely to trust you if you offer useful information, solve their problems, entertain them, or build relationships. People respond well to positive messages from brands they know and trust.
People enjoy reading things that interest them. Your readers will keep coming back for more when you write something interesting.
Your content must inspire people to take action. This could be buying your product, signing-up for your newsletter or visiting your website.
Writing compelling copy that engages and informs your target audience is key to content marketing success.
Statistics
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
External Links
How To
What is a Content Marketing Plan?
A content market plan (CMP), a strategic document, helps you identify your goals, objectives, strategies, and methods for building and executing your online presence. It's a roadmap for reaching those goals through content creation and distribution.
The CMP is usually broken down into three main areas:
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Your overall strategy. What are your goals?
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Your content strategy. How will you find the right people for writing, curating, and distributing your content.
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The strategies you'll use in order to implement your strategy. What channels will your content be shared on? What content types will you create?
These four components make up an effective CMP:
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Goal Setting – Define your target audience. Set measurable KPIs that will measure success.
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Audience research - Get to know your ideal clients so you can pinpoint the right places to search for them.
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Strategy - Develop a clear vision of where you're going. Next, break it down into smaller parts.
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Execution - Set realistic expectations around when you expect to see results from your efforts.