Although social media has a history of fact-checking, many sites aren't up to the task. Instagram is the second most visited social network site after Facebook, with Shopify's stores receiving more traffic than Facebook. Many sites do not have a policy for fact-checking or content moderation. Facebook's content moderation and fact-checking is essential to stop misinformation. These are some facts that you might be surprised to learn about social media.
Facebook is the most liked social media site
With more than 32,000,000 users in the UK, Facebook is the most used social media platform. TikTok however, which allows users short video content to be shared, is the fastest-growing social media network of 2020. TikTok, which has over two billion active users worldwide is on track for becoming the most popular social media site. It has already outperformed Facebook in monthly active users.
Shopify stores get their traffic second best from Instagram
Instagram has been a major part of many online marketing strategies. In addition to being Shopify's second largest source of traffic, it is also the most used platform for promoting Shopify products. Instagram is a great way to grow your customer base and increase sales for your Shopify store. Instagram is ranked #4 among the top social media platforms with the most active users. It continues to grow by over 100 million users each month.
Twitter has little or no fact checking policy
Twitter, however, does not have a robust fact-checking process. Facebook has one. The company doesn’t believe it should be considered the arbiter or truth. The company is experimenting with a reporting tool that allows users to report any misinformation. However, this feature is not available in all markets. Twitter's limited ability to address user reports of misinformation is not likely to change its policy.
Facebook has a content moderation policy
Recently, the Facebook Oversight Board released a report with interesting suggestions on how to improve content moderation practices. Some of these suggestions include notifications for specific rule violations, limiting use of automation and allowing users to appeal to a human reviewer. Most of these suggestions are similar to those in the Santa Clara Principles charter, which sets minimum standards in content moderation.
Instagram's per-follower engagement rate is 58 times greater than Twitter
A study by Instagram found that Instagram has a 4.21% engagement rate per follower, almost twice as high as Facebook's. In the study, 2,500 top brands used social media to spread their messages. They received 4.21% engagement. Facebook and Twitter both received just 0.11% each follower interaction. In Instagram, this was 58 times more. Instagram is becoming a key tool for marketers with less competition than Facebook or Twitter.
Pinterest has a per click revenue rate 27% higher that Twitter
Despite a much lower user base, Pinterest has experienced consistent growth, with a US monthly active user base that is three times that of Twitter's. Pinterest has seen a dramatic increase in catalog uploads. This is in addition to an increase of 400% for international markets. This means that monetization opportunities exist for both companies. But is Pinterest the best way to go for monetization? Let's find out.
Instagram is used by 71% of U.S. businesses
Instagram's growing user base is one of the reasons it is so popular. Eighty percent (80%) of Instagram users come from outside the U.S., which speaks to how popular visual media is these days. Seventy-one per cent of all Instagram users are between 18 and 29 years old. You should market to younger audiences by making sure your Instagram account has a higher proportion of images and carousel posts if you want to reach them. Videos have the highest engagement rate with a 0.75%.
FAQ
What is the best content marketing platform?
There are many different platforms out there today. Each one has its advantages and disadvantages. Here are some top choices:
-
WordPress - Easy to set up and manage. Fantastic community.
-
Wix – Setup and maintenance is much easier than WordPress You do not need to have any technical knowledge.
-
Squarespace - The best option for people who have a website.
-
Blogger - Free blogging service.
-
Medium - A place to share your work.
-
Instagram - An image-based social media platform.
-
LinkedIn – A networking tool.
-
Facebook - The social network.
-
YouTube - A video sharing platform.
-
Pinterest - Image-based platform.
-
Google Analytics – Track visitor behaviors.
-
Hubspot - Email marketing software.
-
MailChimp - Email marketing software.
What is content marketing's main goal?
Content marketing is about creating valuable and relevant content for customers. This can happen through different channels, including email campaigns, blog articles, whitepapers, and others. Delivering value is key.
What makes content marketing work?
Yes! Hubspot states that Content Marketing is now the number one digital marketing channel for lead generation.
What do I need to know about SEO in order to do Content Marketing? Yes!
SEO experts are familiar with how search engines, such as Google, rank pages. They can also identify the keywords you should target when optimizing pages.
How can you make great content?
Content should be useful, interesting, and easily shared. The best content includes a call to action. For example, a button or link that allows users to sign up for a free trial or read more about a product or buy something from your website. Your content should include visuals to be easily shared on all platforms.
What makes content marketing different to traditional advertising?
Traditional advertising is focused on attracting attention. Content marketing is about providing value. Traditional advertising is often a waste because most people ignore them. With content marketing, however, you'll see much higher engagement rates.
How long should my content marketing campaign be expected to last?
This can vary depending on the industry or type of product or services offered.
You might spend one to three months designing a new pair of shoes if you are selling shoes. For example, you might launch the product in August and keep updating it throughout year.
If you're selling clothes, you might create one look for fall and one for spring. Keep your audience interested in new products and keep them coming back for more.
The length of time that your content marketing program lasts depends on your goals. A small business may only require you to concentrate on one channel. For larger companies, you may need to consider multiple channels to reach a broad target audience.
Statistics
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
External Links
How To
Infographic Design Tips for Content Marketing
Infographics are an effective way to explain complicated concepts clearly and make information understandable. Content marketing aims to provide useful and valuable information to your target audience, so you should consider using infographics to help spread this message.
To create an infographic using design software such Adobe Illustrator, Photoshop or other similar programs, you will need Adobe Illustrator. These programs allow you to create infographics by drawing different shapes and elements. You can then use colors and fonts for your data. Once your design is ready, you can start uploading images from sites like Pixabay and Unsplash to insert into your design.
You can find inspiration for your own ideas by looking at existing infographics online. You could use a photo of a food pyramid to show the calories in particular foods. Then, replace those numbers with photos of the foods. Or you could look at how many sugars are found in soda pop and replace that number with a picture from a Coke bottle.
Once you've created your infographic, share it on social media channels like Facebook or Twitter. This helps people who aren't familiar with the concept learn about it. If you decide to post your infographic on social media platforms, include hashtags so others can see what you're talking about. Users can follow conversations around specific topics using hashtags.
Make your infographics shorter than normal if you are creating them. An average blog post will be between 2000 and 5000 words. An infographic, however, only needs 500 to 1000 words. This means you can easily convey more information with less space.
When designing your infographic, remember that some viewers may struggle to read small font sizes. You should use large fonts for your infographics. Don't rely too heavily upon color. Make sure all text is legible.
These are just a few additional tips.
-
Choose an Infographic Template. There are many free templates online. The most popular ones include Canva, Piktochart, and Google Slides.
-
Your Infographic is ready. You can use the template to create your infographic. You can use any kind of media that you feel is appropriate for your audience. For example, creating an infographic about the best places to eat in Seattle might choose photos of local restaurants.
-
Add text. Once you've created your infographic, add text using Microsoft Word, PowerPoint, or Canva.
-
Add Images. Add images to your infographic. These images can include charts, graphs and icons. If you wish to include a picture, ensure it is relevant.
-
Make It Interactive. You can add interactive elements, such as maps, buttons, and links. This will engage your audience.
-
Share. Share your infographic after you're done.
-
Measure. Measure. Did people click on your website? Did they sign-up for your email address? What was their reaction when you showed them your infographic
-
Improve. Do you have any suggestions for improving your infographics? Could you do better next time?
-
Repeat. Do this again!